Newer technologies, such as inkjet printing, xerography, and large-format printing, as well as cross-media publishing, have opened the door to infinitely variable digital printing, which can target each reader individually. Also, electronic quality control (such as electronic-eye feedback loops and recordable press ink controls) have allowed fewer people to run presses while producing higher quality work. While the advent of new technologies has allowed marketers to combine ink on paper with Internet advertising and e-commerce, print is far from dead or dying. Join us this week as Steven Waxman leads us through the world of print and publishing technology.
Steven Waxman is a printing broker and writer. He finds offset, digital, and large-format printers for clients, negotiates the pricing, and then helps coordinate all aspects of the print jobs from file submission to delivery.
He also writes monthly Quick Tips articles and an ongoing blog about printing for The Printing Industry Exchange website. These articles teach the basics of printing technology to graphic designers and print buyers to help them make more effective and financially astute decisions in their work. As a side business, Steven installs “standees,” posters, banners, static clings, etc., at movie theaters with his fiancee, Michele.
Steven has been in the printing industry for thirty-four years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager. During his career, Steven has consulted with Congressional Quarterly on workflow and finances related to CQ’s print publications, and served as Manager of Art and Production at the Close Up Foundation and Editor-in-Chief of the Northwest Current newspaper.
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