Generating Buzz with Social Media Marketing

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Marketing through social media is completely different than traditional advertising, but if done right the brand buzz is significant, and the return on investment can’t be beat. Join us and friend of the show Tony Bradley to discuss this exciting new field.

Tony is a principal analyst with Bradley Strategy Group. He is a consultant, speaker, and prolific writer with a focus on technology from a business perspective. Tony has established a reputation for being able to translate “tech speak” into plain English, and for helping customers navigate trends in technology. He has been a CISSP (Certified Information Systems Security Professional) for more than a decade, and he has been recognized by Microsoft as an MVP (Most Valuable Professional) for seven consecutive years.

Week In Review Links

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1. M.T.A. Adds Interactive Features to Online Subway Map
2. Bloomberg Says No to Cellphones in Schools
3. Off Broadway tries Facebook sales
4. Tesla releases car’s log data to counter negative review by NYT
5. Adobe confirms zero-day exploit bypasses Adobe Reader sandbox

 

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Best Web Browser Extensions

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The web browser is probably one of the most used applications on your computer, but are you using it to the fullest intentional? Did you know that you can add-on many different tools and apps to your web browser to make that experience even better? Join us as we discuss with Chris Haag of Oxiem Interactive to educate us on how to use these tools, and figure out some must haves.

Christopher is the web technology manager for Oxiem, an interactively-inspired, integrated marketing agency that focuses on building brand experiences for companies large and small. Oxiem clients span a wide range of industries, including B2B, B2C, education, healthcare and the public sector. Chris’s primary focus is on the technical aspects of interactive project management, server management and the growth of Oxiem’s technology team. Chris has seven years in the corporate web development world, as well as several years dedicated to e-commerce platform development.

Week In Review Links

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1. Christie to Decide NJ Online Gambling Bill
2. NY Times Launches New BlackBerry App
3. Microsoft, Symantec take down Bamital click-fraud botnet
4. Dad pays daughter $200 to quit Facebook

How to Turn your Tech Career into an Adventure!

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Join us as we talk to Cory Lebson, principal at Lebsontech LLC about professional adventure. You may enjoy your job on a day to day basis. But is your job an adventure? Maybe it is and maybe it isn’t but that doesn’t matter. You have the power to create your own professional adventure outside of work. There are plenty of things that you can do to enhance your resume and your career that are not related directly to your current job while enjoying the thrill of providing value and knowledge to your peers. Hear about Cory’s own adventures within the field of user experience (UX) and learn how you can do the same kinds of things.

Cory has been involved in user experience since 1994. He owns Lebsontech LLC (www.lebsontech.com), a company focused in user experience research/evaluation and training, is the President of the DC chapter of the User Experience Professionals Association and is on the Board of Directors of UXPA-International. Cory can be found on Twitter @corylebson.

Week In Review Links

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1. BlackBerry Shares Fall After Launch Underwhelms Investors
2. Delta Equips its La Guardia Terminals with iPads
3. The New York Times Launches Incubator called timeSpace
4. Hackers in China Attacked The New York Times for Last 4 Months